ESTABLISHED 2024
THE ARCHIVE OF SOULS
THE FIRST WEAVE
Varanasi Modern began not as a brand, but as a conversation between the ancient loom and the concrete street. We sought to preserve the sanctity of hand-woven silk while embracing the raw energy of global streetwear.
"TRADITION IS NOT THE WORSHIP OF ASHES, BUT THE PRESERVATION OF FIRE."
Our evolution saw the integration of tech-fabrics with Banarasi brocade, creating garments that breathe in the humidity of the Ganges and stand out in the streets of Tokyo or New York.
TO DECOLONIZE THE GLOBAL WARDROBE THROUGH CRAFT.
We are committed to elevating Indian craftsmanship to the pinnacle of luxury, ensuring our weavers are not just workers, but co-creators of a new global aesthetic.
THE DEFINITIVE VOICE OF CONTEMPORARY INDIAN LUXURY.
We envision a world where heritage is not a museum piece, but a living, breathing part of the daily urban experience, defined by quality, soul, and intentionality.
ARJUN KHANNA
"Varanasi Modern is a love letter to my roots and an anthem for the future. It’s about the friction between what was and what will be."
Arjun’s journey began in the narrow lanes of Kashi, watching his grandfather weave stories into silk. After a decade in high-fashion capitals, he returned with a singular mission: to make the loom as relevant to the skater as it is to the bride.
FUSION WITHOUT COMPROMISE
STREET ETHOS
Oversized silhouettes, functional utility, and the raw honesty of urban life.
HERITAGE SOUL
Hand-loomed brocades, organic dyes, and centuries of artisanal wisdom.
MODERN MINIMALISM
A curated palette of obsidian, bone, and gold. Stripped back to its essence.
THE COLLECTIVE
The minds behind the modern archives.
SARA IYER
Creative Director
ROHAN MALHOTRA
Head of Textiles
PRIYA SHARMA
Strategy & Operations
VIKRAM DAS
Lead Menswear